Cricket Lee is an entrepreneur and inventor and CEO at BOTASCI, particularly noted for creating an apparel fitting solution that includes body shape applications and online data profile algorithms to enable women to buy online without try ons and costly returns.
IN TODAY’S EPISODE, WE DISCUSS:
How the fashion industry fails inclusivity when it comes to body shapes and different ethnicities
Why BOTASCI can help reduce unnecessary returns and therefore the carbon footprint of the fashion industry
The history of shape and how fashion and body shapes changed over the last 100 years
And so much more!
EPISODE RESOURCES
https://www.peacepilgrim.org
http://littleblackpant.com
Feeling is a Secret - by Neville Goddart
James Allen
Dr. Joe Dispenza
CONNECT WITH CRICKET
www.botasci.com
www.instagram.com/bota.sci/
TODAY’S EPISODE TRANSCRIBED:
This is episode number 125 with cricket Lee. Welcome to the Glow Life Podcast. The one and only place for ambitious, high achieving and perfectionist women like you who want to leave, overwhelm behind. Turn self doubt into self confidence. And learn to trust yourself again, so that you can work less fully love and accept yourself and live a fulfilled and glowing life. Every week, I'll be giving you tips and inspiration on how to think less, feel more slow down and use your body and your daily habits to help you step up, level up and glow up in all areas of your life. This is not just about the big shifts, you can blow just a little more every single day.
Welcome back to the Glow Life Podcast. so grateful to have you here with me today. I want to kick off this episode with a lot about the week. And since we are in this busy season of the year, which can be busy for a lot of people who have high level jobs that are really busy towards the end of the year. And it can also be very different than any other years before. Because we're still kind of in the middle of this weird 2020 experience, right.
So, wherever you are, however you are experiencing this month in 2020, I want you to take a break, and just breathe. Let's just do this together right now taken inhale and exhale. One more time, be present with yourself, inhale and exhale through your mouth. If you want to do it one more time, feel free to do so. It takes a few seconds. And it's so powerful.
So, how can you take more of these simple and quick little breaks in between your days to breathe, to be present with yourself to maybe take a look out of the window and where I'm at right now. It's all white. And it's so pretty. And I love looking outside and just yeah, I enjoy this beautiful peaceful light view. Snow, I love snow, It's so peaceful. How can you look outside of the window and watch the clouds pass by, or maybe you sit outside and soak in some sunshine for a few minutes.
So many people are not doing this. So many people are rushing through life. And I used to be one of those people too. You know, you can change. Things can change in your life. But it's important that we remain present because the present moment is the only moment we ever have. We are only living in the now we cannot live in the past. Our thoughts can for sure our thoughts can be in the past, they can also be in the present. I mean, in the future. They're rarely in the present, right. So this is a quick glow tip reminder to remain present to get present if you're not. And as simple as it sounds. It's sometimes so much harder than we may think.
Now, I'm really excited to share something that I have just published a couple days ago. It's a new workshop that is happening in January Saturday, January 23 2021. I'm hosting a 2021 New Year's vision mini retreat. This is an online event where you can join from wherever you are, I tried to make the time as possible for everybody to join wherever you are in the world. So check out the details in the show notes.
So, what we're going to do in this mini retreat is we're going to set really clear goals and intentions for the new year. We're gonna kick it off with the celebration party and setting intentions and then we're going to sit down and brainstorm. Start planning and figure out how can we prioritize ourselves in the new year, rather than just you know, having another year of working really hard being busy all the time, where time just flies by? I want you to intentionally go through this year, prioritizing yourself in every single area of your life. I will be sharing the tool that I've been using for several years with all of my clients around planning the new year and setting goals for the different areas of your life.
We're then going to do a visualization to get really clear with your inner eye with your subconscious about what it is that you want to magnetically attract. And there will be some journaling exercises for you to help you get clarity. And there will be time to ask questions and to share your experiences. And to get coaching from me. I'm really excited to bring this event to you. And it is happening again Saturday, January 23. You can sign up now with the link in the show notes. The early bird price is valid until December 31. And it's $97 instead of 197. So I really hope to see you there and to have some time together to get really ready for this new year without feeling frustrated that the year flies by and it will be 31st of December again.
And now let's get started with Cricket Lee. She is an entrepreneur and inventor and CEO of BOTASCI particularly noted for creating an apparel fitting solution that includes body shape applications, and online data profile algorithms to enable women to buy online without try-ons, and costly returns. In today's episode, we talk about how the fashion industry fails inclusivity when it comes to body shapes and different ethnicities, why BOTASCI can help reduce unnecessary returns and therefore the carbon footprint of the fashion industry, the history of shape and how fashion and body shapes changed over the last 100 years, and so much more. And you can find everything we talked about today in the show notes at martinafink.com/podcast/125.
Martina: Welcome crickets. I'm so excited to have you on the show today and talk to you about your brand BOTASCI.
Cricket: Well, hello, Martina and it's great to be here. I'm so honored to be part of your podcast. You really are. I feel like somebody that kind of lived lives in the zone that I do. So I'm excited to be talking to you today.
Martina: Yes, so you're the CEO of BOTASCI, which stands for body data science, which is a software that makes online shopping so much easier, because, you know, we send so many things back and forth because they don't fit us. Right. So online shopping is something that I really shy away from. Because it's so frustrating when you order and you have to bring it back to the post office. And so what has been your key motivator? Or like, what is why did you create this software?
Cricket: Well, I've been in fashion marketing and advertising for many years. And you know, my friends and I, we couldn't find anything to wear, of course, as you age, your body changes and so forth. So through all the trends of like low rise pants, and so forth. And, you know, if you're certain shapes, you just can't wear those kind of clothes. So it was just very frustrating as trends change. So I decided to solve it. And I started doing research many years ago, to see how to solve it. So it's, it's a real, it's a real passion to really get it done now, because the fashion industry is basically egocentric, meaning it is a it is a push consumer program, meaning we're gonna create it, we're gonna make it we're gonna design it, and then you buy it. And so it's more what not consumer centric from that perspective. Whereas what BOTASCI is, it's a consumer centric platform that makes it use your friend friendly for customers to buy clothes.
Martina: So maybe you need to explain how this exactly works, because I saw that you will have like different codes. So for example, I would have a specific code based on my body shape. And then I would go on to a brand's website and enter my code. And then will they then custom make things or will they have?
Cricket: No, it has different mass, meaning there will be a lot of product available, and all body types, but it's a totally opposite from today. Because the way everything's kind of grown up through the stores which have categories and like if you if you go sell clothing in certain departments that store so for example, they may have a category that's called missing, and that would be sizes, you know, like two through 16. And then you would go into a plus department and then that's 16 through w through 32 or whatever that is and then if you go into like the target you have to make us four through 24. So like every store has it's like mix.
So what they do is they have a bell curve that they make clothing from and then at the end of the day because everything's really siloed. Now, the day of an incline or Donna Karen, knowing everything about a product, customer marketing or distribution, everything that day is now changed into follows, meaning the designers here merchandisers here, the sourcing is here, the marketing is here, the finances here. So they don't, it's not really 360 inside these big silos anymore. So hard to affect anything from that perspective, but the way it really works is that a brand would adopt a particular body type segments. And then they would make clothing for that body type segment. And it's usually based, it's usually based ethnically how the shapes work, because if you cut the globe in half, and I learned this through studying, initially 60,000 women, and then we did over 300,000 transactions where we told you what to buy, and you bought what we told you, and then we made sure you had your fit.
So basically, you can cut the globe in half, over half of globe is really more Caucasian, Asian, light skin based, and that's mostly like a strike shape, you know, to an hourglass shape. And then the bottom half of the globe is more dark skin based. And that's basically smaller waist, and so forth. So those shapes have really not been present in the fashion industry before. So once you identify your shape, then you don't have to think about it anymore. Because the brands and manufacturers will make products that will fit you and your only looking at what fits you. Because ecommerce is, you know, I really created this for e commerce, I didn't really know it at the time. But really, it's where a designer in Singapore could make clothing for people around her or him. And it could be like a double 034. And it would be long waisted small busted square shoulder, you know, hyper hip carve regular torso and short legs. That's kind of a generic description of how an Asian body changes.
So the brands can pick whatever demographic they want, and make clothing for that demographic. And then the women that look at that, or man someday will only have to view what's going to fit them out of the box. So it's a totally different way of looking at how to make clothes, how to sell clothes, and how to keep the consumer happy. So once you've built your data profile, and we know your exact size and shape and configuration, then that profile stays with you. So any brand that licenses, the fit has licenses, the system has access to you through that profile. So you don't have to go into one store and go figure out your fit for each brand or have to go into another store online. It goes with you wherever you are. So that's one of the benefits we bring to the brands is that people already know they're fit or not, everybody's not guessing Well, how many size 10s? Do I need? You know, I have to pick it out online anymore. You just look at what fits you. It's a very disruptive concept.
Martina: Yeah, it kind of works the other way around, right? Instead of just producing clothing for like a very stereotype kind of body shape. And then kind of find people who fit in those clothes. It's like the other way around, we have the different shapes and ethnicities and you know, body types of people. And then based on that we will find the clothes, which makes so much more sense, especially now that we like you said the e commerce and online shopping especially now also in 2020, where we're not allowed to go out in many countries and cities and like we still need certain things right? So online shopping has become more and more popular. And also I remember in like March, right when we went into lockdown in Switzerland, we were like every everybody started buying online and the and the post offices and they were like overwhelmed with packages and everything was delayed. And so I think this is a great tool to also help reduce the amount of waste that is created in the world.
Cricket: While the global carbon footprint, these brands and retailers have signed agreements to clean up the waste by the year 2030. So they got to start looking outside the box of where they're doing things now. And you know the returns are $4 billion a year 65% of us will not buy because of the problems and fit online. It's just a huge issue with the industry in the three main problems we solve one is the returns problem we reduced returns about 75% which you can imagine what that would do for the bottom line profit for anybody that get adopted, we totally eliminate exterior returns, meaning you know, hello how some women, I don't know if you've ever done this, but two or three, pair it first to make sure you're going to get the fit, because you don't know which size is going to fit you. So we eliminate that totally.
And then the third thing is we have a predictive demand forecast model that we can, if a if a brand wants to target a particular demographic, we just say, Okay, here's a starting database that you can use to start building and anyway, so that's, that's the whole thing. It's totally it's it does, it kind of flips, everything about how everything's made. Because installed, because the designers and the brands are used to thinking about style first. And then oh, by the way, does it fit, that's 50% of the purchase decision is does it fit. So if if they now say let's figure out the fit First, let's design the products with that fit in mind. And then let's offer it to women that are that fit, then look how it changes the whole, the whole supply chain, and development and styling and so forth. Because some design, a lot of designers know how the industry really works, which actually to go into the history of that, of how that was developed?
Okay, so really fit and I can only speak to America, but I think America is kind of driven fashion worldwide, not not really to tour kind of fashion that really does come out of that, like France and Tokyo and so forth. But what happened here in the United States is they because mail order was coming together, the women used to either make their own clothing, our have Tyler make the club up until the 30s. And then the women went into the workforce, they had to come up with some solution for for readymade clothing. And so they started with like, the number 14 really meant 14 year old girl, because they really thought it would be the ones that would need a standard that adults wouldn't really need a standard because they all have tailors and they all make clothing.
So they measured women from the military, post rationing from World War Two, all Caucasian, all 25 year old, all set women, and they measured that group, and then they took those measurements in a bucket and averaged it out. Well, if you take all the shapes, and you average them out, you're going to get an hourglass shape. And an hourglass shape grows linearly. So they gain their weight evenly, top and bottom. Well, that's only about 20% of the global population. So that's where they standardize fit in our association. So you, we have to come up with a standard.
So 1952, they standardize that hourglass shape. And all of the things around it were standardized. So that fit models were all you know, you shall the 3624 35. Like that was how it was set up, which is still in place today. So even if a brand tries to adopt different ethnicities or different shapes, it's really they really don't have vehicles to do that with industry because of the fit model situation. So they might pattern or they might find a woman that has the shape that they want, but they use those old linear sizing rules. You know, if you see a pattern where they've got like, half an inch around the pattern, you're receiving a pattern. Well, that's how they do fit in the industry. Yeah, women like me, so I have a high up a hip turf, and my body when I gain weight, it's all in the middle. Yeah, okay. Just, you know, not because I'm protection, but part of that is being Caucasian or northern northern planet. And so my body grows that way, my legs don't really grow that much, but my middle grows.
So now, if you've got a big booty, and then your body is going to grow in your thighs and lower bottom. So it's a biological change that really happens. And so what I did was studied 60,000 women, with my team, and we discovered how the sizing should work as well as the shape. And so no matter who tries to emulate it or copy it, they can't really keep it because even though they reverse engineering, they can't hold it. Because they don't know how we're doing the fair because it's true innovation like so I'm only saying that because I've been doing this many years in fashion industry copies things that's just, I'm not bitching about it. I'm just saying you know, that's what happens.
So anyway, it's a it's pretty much a phenomenon, how it really works and women don't have to think about their their fit anymore. Once they've tried it. Try to solve my beta brands in December. I had a couple Concept logic and solve all that, really to replace the past and move forward with this new company, which is really an elevated science with more body shapes on the bottom, and top shapes, and then dresses, and then all of that. So, and I believe shape drives all of your purchase decisions around clothing. Like me, I'm a bigger woman, so I'm probably going to wear art, I do wear like chunky jewelry, because I'm artsy. And you'll never get to see me a little tiny in gold, because it wouldn't work on me.
So there is a lot of things that shapes drive, the cars you buy, you know, the kind of clothes you wear, and so forth. So anyway, that's kind of how the whole industry approached it. And so I've been working on this for 23 years actually started on HSN, with a body type application with the executive director of Ford Model, she had come up with this, she wrote this book and body types, and we merchandise the collection with nets, and put it on there for three years. And it really worked well. So after that I decided to see if I could find a way to put the fit part of it into the clothing. And I didn't realize how to throw out the whole book and start up. That's what I did. So tested in Nordstrom, Macy's on QVC, and then online. And then we started our own in house brand couple bought and sold like 250,000 pair, and a little over a year and discovered all of the online in the consumer, like the customer service pieces of it an online certification, I mean, the global certification of the product.
Martina: So interesting. And do you find with your research that generally body types have changed in the last century? Or have there always been the same kind of body types?
Cricket: Well, the body types have always existed, but the general population, and I'll just talk about the United States, because even though they're existed different populations, only a certain only certain ethnicities were really recognized. Does that make sense? though now, that latter part of last century, things started changing during the war, everything was rationed. So everybody was kind of the same size. So and women back in the 50s, they were dresses, you know, very rarely did you wear pants, you see Katharine Hepburn, she wore pants, but there were men's trousers, belts and plates. And though the shape really didn't matter, so when pants were starting to be brought into the marketplace, that's when the fit issue really started. And then right as far as diversity goes, you know, we became, over the years, we became so dependent on all of our mixers and vacuums. I mean, we we our whole lifestyle changed, we sit in front of a TV, we didn't go out so much and people work out, some people don't. But the whole lifestyle change. So as our lifestyles changed, we started gaining weight. Like I don't know if you know that 65% of women are oversize 12 in the US, and the average woman is 16 and five foot four,
Martina: And what would you say has been the biggest challenge in doing this work for you?
Cricket: I think probably industry mindset that designers have grown up with fit being a brand attribute. So I have my fitness brand has to fit this brand has to fit this fit back in the 70s and 80s. When Donna Karen have a fit kind of changed was in 1983, Ronald Reagan lifted the standards, which meant everybody can do their own fit whatever that was. And some of the designers started using themselves as fit models. And as they aged and grew, the production people were afraid to change the label is really what started happening. So it's just kind of an egocentric industry. It's like I have a consumer centric solution. But it's been hard to get them to think about it because even though returns are getting worse and worse and worse, it's just the way they think inside their box. Right? Yeah, big tech is supposed to go protect the fit, right?
And so I'd get the merchants, the merchants of the designers kind of love it. This is great. And then the fit temperature. I've got that handled. I'll do that. So the CFO is not going to tell the fitech when you show us this fit, you know, today, it's a whole different story. And I really never gave up because I knew someday it would be right but, but today, it's really needed because the industry is in such dire straits and retail is shifting the landscape is shifting rapidly, I think that I personally think the localized inventory model for fashion can't survive, because of the reasons right now, you know, there's a lot of issues around trying to enclose in the stores that don't even have a dressing room token. And then there's the fact that everybody's meeting online.
So whereas e commerce when I started my development, it was only 1% of apparel purchases. Today, it's like 50%, of pair purchase. Yeah. And it will be more so the online, they have to look at other solutions. Now, after I launched my first fit finder in on QVC, in 2005, I was on the air, I sell $700,000, with the pants in 14 minutes, it was phenomenal, six minutes early, and women just went crazy. I never tried on again. And so I tested but really, I didn't fit the pictures of the fashion industry. So because women like me, it wasn't really, you know, today might be more acceptable back then it wasn't acceptable for me to be a big, you know, from Texas, not from New York. Anyway, I'm gonna just say it like it is.
So anyway, the industry really has resisted the change to a universal fit. But we were voted as the best fitting gene in America on Good Morning America, in January this past January, because because of the way we do the online tool to find your fit, and then give you fit out of the box. So it really it's an idea, it's timeless. And now I'm starting to get retailers interested, because like I said, the whole environment is shifting from retail brick and mortar to online. So I'm hoping to take this system and put it into venues where people can, you know, look at samples or try things on and then have them drop shipped overnight from a centralized distribution center, like a regional central distribution center, instead of having the stores carry all that inventory, and the market down market down market down. And then dressing room overloads. And then it goes off to this whole chain of discounters, you know, and it gets closed out, and then it gets burned or thrown in the landfill.
Martina: Yeah. Which is a whole other story. So interesting. And so cool. I think with just with anything, you said, the industry is very resistant to this. And just with anything that is new, and that is kind of revolutionary, we always have resistance. So hopefully,
Cricket: that will be it's not a bad thing. It's just the way What do they say about the truth? First it's despised, then it's seen, then, you know, then it's accepted. And then it becomes the norm. And that's kind of the way this is this is the truth about the human body, how changes, and it's just now time for people to see that it really works. And you know that it's going to change their shopping experience they're making experience their production experience.
Martina: Yeah, that makes so much sense. Cool. So I have a couple of questions for you, personally. And the first one is, what does living a glowing life mean to you?
Cricket: Oh, well, I am. I've been working on myself for many, many years. I really work at shifting my consciousness every morning and every night, and meditating and moving into like nothingness. And it took me many years years, I really used to think meditating once, what do I want, you know, feeling the feelings of what I wanted. And it hasn't been until very recently that I realized that's not really it, what it is to totally blank your mind. And let your brain synapses Connect inside. And then everything, you know, is magical after that. So I think that a lot of you know of my journey I took personally, and that it was so hard for me to get here. So the day I'm accepting myself and allowing the universe to guide me instead of me trying to control everything. Control fridge. You being from Switzerland. Yeah, we got a little bit of that going on too.
Martina: Definitely. Definitely. Yeah, I understand that. So well. It's like the balance between Yeah, what do I desire? What do I want and how can I find like inner peace, and then also releasing the control and letting the universe take care of it like I call this co creation. So everything we do we co create with the universe, we do our part. And then the universe is its part. So I love this is beautiful.
Cricket: And it's so much better to just allow it all to be whenever it is, yeah. Oh my I wanted this or that it's like, let it let it all go. I've had some really violent, hostile takeovers, and actually, in the last four years, six years, I went through three of them. And finally, I just said, Okay, I surrender, and I just let it all go. And then it all came back brand new and fresh. And I still have my same team and I still have all the trade secrets in our heads. And we still have everything better than we ever had before, because we really learned everything you needed to learn. So it's been an interesting thing to just let the universe guide the external processes and make them all perfect. And that is, I think, to me is the probably the hardest job as human beings that we face is to just accept everything, totally as it comes and know that it's all perfect. Because the way we're trying does it.
Martina: Yeah. And it's also often doesn't feel perfect. So that's like, Okay, how am I going to accept this non perfect thing, or this disturbing thing, or this problem or this challenge, when, really, it just happens for a reason? So you said, you talked about meditation that you do every day? Is there anything else that you practice every day, in terms of like self care and taking care of yourself,
Cricket: I have some teachers online, I watch a lot. And even I found that their particular years of their teaching that I prefer, over later, you know, what I'm saying chicks or periods of time when they were connected in the flow and a great way that there's a lot of great books and, and things out there that kind of can help you learn about yourself. Somebody I've known for a long time is Joe dispenza. You know him. So he has a he says more theoretically, like his scientifically discipline, you know, disciplining yourself, to do the meditation and to do the work to allow your day to be perfect, like create your day to be perfect, right. So there's other people too, that I really love. And there's a lot of books back from during the years when Theosophy was big, I think the you know, James Allen and different writers, there's a book that I love called one of the best books ever.
Martina: Yeah, give me your favorite book.
Cricket: I think it's feeling as a sacred little short book, is by neville goddard. And it was done probably back in the 30s, or 40s. But it is just a book on the law and its operation, and how how the law, you know, of the universe works, which is, whatever you entertain in your mind, is in before you go to sleep. And when you get up in the morning, whenever you're entertaining, is what you're going to get. So what we tend to do is fall into all the bad stuff that happened during the day or, you know, or where we are with our relationships, or what's the problems or whatever. And it's, it's not so easy to to do that. But once you force yourself to move into that space, then the things that happen, don't feel violent anymore. Yeah, you know, the universe is just here it is, it's your drain, you got to know that whatever's coming to you is exactly your drain, you just can't look at it the way you might normally look at it. You just have to let it be whatever it is.
Martina: Yeah, I love that. We're gonna share the book in the show notes as well. So everyone can go check it out. What are three things that you are grateful for today?
Cricket: I'm grateful to understand my freedom in the cause and effect of my life. And that I'm only responsible for how I think and feel and the knowledge about that. That's the main thing is just knowing that that I'm perfect the way I am. Everything in my space is perfect because I created and so forth. I'm very thankful to have a beautiful family, my daughter, she's doing the business with me now, and I'm grateful to have her I'm grateful to have my boyfriend who looks after me and he's perfect for me because he's not clingy or needy or anything. He's like, okay, you want to go live in California go you know, it's like it's it's great to have relationships around me like that. So I'm grateful for that. And I'm grateful that I found my calling. And my I'll just call it my it's really my life's work website is the culmination of my life's life's work. Since I was young as a fashion designer, or aspiring fashion designer, moving into it, living into this, and how the universe gave me pictures and visions for the years, and that now, you know, like, My boyfriend is retiring, and he wants me to retire, like right now he's retiring in two ways. It's like, I want you to retire, like right now, I'm like, sorry, that I have to finish this.
Martina: a mission to accomplish!
Cricket: I have to get it in the market, I have to get Natasha, like, the team around her like, I'm working right now. So that she can, this is her legacy, you know, for me, I'm just thankful for all of that. And also saying, and I'm and I'm starting to sing again. So, you know, I think it's important for us to, to use our talents and express ourselves, yes. And not, like, squelch something because you don't think you have time for it? And that's what I've done for the year. So
Martina: yeah, I think too many women are or general, people in general, using the excuse, I don't have time, I don't have time for this, this and this. And like, yeah, we all have the same amount of time. It's just about how we use it. So is there anything else you want to share with my listeners today?
Cricket: I think that's right now, it's an age of personal independence combined with collective consciousness, like, moving yourself out of the norm and out of the mass consciousness and into into yourself and loving yourself. And then having that connects you to people like you like talking to you today. You are of like, mind, I can tell of how I feel about things and life and so forth. And so then you connect into your group, you know, your group of people, and you may may say, What is it you meet somebody for a lifetime are a, you know, for a little,
Martina: I think a reason or a season or a lifetime? Yeah,
Cricket: that's it. Okay. So yeah, and so you may meet somebody, and you hit it off with them, and you never see him again. Or you may end up being best friends with them forever, whenever, but it's still, you know, it's still like your crew. So anyway, I, I'm thankful to understand that I don't have to surrender to mass consciousness. And I get I get caught up like everybody else. People are spinning out videos here and there and sending me Oh, look at this, look at this, like, like, Oh, no, I'm sorry, I don't want to buy into that. That's, it's gonna be negative for my personal energy. Even Yeah, I may agree with it or not agree with or whatever. So I just try to now like, ignore everything that doesn't support my happy, joyful consciousness that I'm that I've worked so hard to create for myself.
Martina: Yeah, it's definitely important to have healthy boundaries around that overflow of information that is available today. So where can people find you online,
Cricket: they can go to Botha fi.com. And that's b o ta sdi.com. We otaa SDI Comm. And that's where my new program is. There's a lot of stories on my past endeavors, and the media and you can read about the whole journey. I've got kind of a timeline in my web, my website that talks about when I started, and all the way through media articles that came out during years as I was in development, so that the world can see, you know, you can have your dreams, but it doesn't always happen overnight. But you know, yeah, any pressure, I should go for their dreams. And I had this after 911, I was a marketing consultant, and I'm sitting in my living room floor, and I have a little girl to look after. And my husband and I had an agreement, excuse me with me, I paid for, for her issues with him. He paid for her. So there was never any child support.
So all my marketing went away. And I'm sitting in the middle of delivering for and I just said, Okay, what do I do now. And this little voice came and said, do what you love the money. And truly, I got up the next morning and I worked on a Cricket League brand. And I first started first started working with target, they let me do research inside their stores. And that's how I started discovering how I'm shocked. But they looked at how they bought according to age and so forth. So I'm just saying do what you love every day. And don't, don't ever worry about it. If you have to leave something that you're unhappy and to go after something that you really want to do because it really will work out. We're always taken care of. No matter what we always can find food. I don't know if you ever read about this woman she was called a peace pilgrim. And one day she was so fed up. She got out on the road and she started walking. And she just walked in. She just didn't take anything with her. She just left everything. And she would just meet people along the road that would look after her and she just decided out I'm just gonna go send peace to the world. So she always had food, she always had a place to sleep. It's like, you know, you're always taken care of. So you just don't ever have to worry about that.
Martina: Yeah, that's beautiful. Thank you so much. Thank you for being on the show today and for sharing your experience and your wisdom with us. I think it's amazing the software that you that you are creating, because it's hopefully going to solve a lot of problems for people who want to shop online, but then also for brands to just reduce the waste. And I think that's, yeah, definitely a very, very great invention that is so needed in the wild right now.
Cricket: So can I say for people to go sign up and help us? Like Join the movement? Like on our website? Of course, they can. We can keep them in touch with what's happening. And as we adopt friends, I'm talking to my first big retailer right now. I think he's gonna adopt it. So once I have one, it'll that'll change everything I think, but thank you.
Martina: Yes, of course.
Cricket: Well, I've loved this. This has been great talking to you. I have to stay in touch with you. You're just lovely.
Martina: Thank you. What a beautiful mission to be on to help women feel better in their clothes and have better shopping experiences online, and also while making a difference on the planet. If you enjoyed this episode, please subscribe to the podcast and I would be so happy if you left me a review about how you enjoyed the podcast. For everything we mentioned in today's episode, you can go check out the show notes at martinafink.com/podcast/125.
I would love to connect with you on social media you can find me at Martina glows on Facebook and on Instagram. And if there's anybody in your life that could really enjoy this episode today, please send it to them right now.
Thank you so much for being here today and for sharing and listening to our conversation.
I really hope this inspires you to live an even more glowing life.
You deserve to feel healthy, confident and powered and beautiful.
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Thank you so much for listening to this episode! I'd love to hear your thoughts in the comments below! If you can think of anyone in your life who could benefit from this episode, please share it with them right now! <3
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